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EVENT

LISA 2001 and the Hot Wings Promotion

Type: event
Date: 2001-12-02
Location: San Diego
Participants: Randal Schwartz

  • LISA 2001 and the Hot Wings Promotion

  • In December 2001, I attended the Large Installation System Administration (LISA) conference in San Diego, California.

  • The New Camaro Road Test

    • I had recently purchased a brand-new Chevrolet Camaro Z28.
    • To give the high-performance sports car a proper long-distance road test, I chose to drive it all the way from my home in Portland, Oregon, down to San Diego for the conference.

  • The Hot Wings Promotion: Cheers & Jeers

    • At the conference, my company Stonehenge Consulting Services, Inc. enlisted a couple of Hooters Girls as "boothbabes" to represent our brand on the trade show floor.
    • As a promotional stunt, we had the Hooters Girls deliver hot wings directly to the trade show floor.
    • The stunt sparked a highly divided reaction from the conference attendees:
      • Cheers: Many attendees enthusiastically welcomed the hot wings and the high-energy promotion.
      • Jeers: Others expressed strong disapproval or unhappiness with the use of "boothbabes" on the trade show floor, highlighting a classic debate in Technology conference marketing.

What links here

🔗Randal Schwartz 🔗 Stonehenge Consulting Services, Inc.
These facts are as Randal recalls them, but much time has passed for most of this. If you find a factual error, please email realmerlyn@gmail.com.